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Where NIL Meets Impact.
Two Paths, One Purpose.
Whether you’re building a platform or a mission,
First Team Impact is where values, visibility, and legacy connect.
What We Do
First Team Impact helps college athletes turn NIL income into purpose-driven impact with short- and long-term financial upside.
We guide athletes in launching foundations or supporting causes they care about - building their brand, maximizing tax advantages, and opening doors to partners who value leadership and legacy.
With our concierge-level support, athletes elevate their influence, give with purpose, and build a legacy that pays off beyond the game.
From Passion to Impact
Turn your NIL into a platform for purpose.
Amplify what you stand for and build a brand that inspires
Why It Works
Social Entrepreneurship:
Purpose That Pays Off
For college athletes navigating NIL opportunities, building a personal brand isn’t just about sponsorships and short-term wins. It’s also a chance to create long-term impact—and do it in a way that’s smart financially.
That’s where social entrepreneurship comes in: using your platform not just to earn, but to lead.
Profit with Purpose:
Legacy + Tax Smarts
Starting a nonprofit or foundation tied to a cause you care about—whether it’s youth sports, mental health, food insecurity, or education—gives you the power to direct your energy and influence into real change.
One of the biggest advantages? You can turn your passion into purpose while being smart with your money.
Here's How
It Can Pay Off
FINANCIAL PERKS
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Reduce taxable income through NIL donations.
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Access grants/sponsorships to amplify impact.
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Turn charitable giving into smart tax strategy
LASTING BENEFITS
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Build a legacy beyond sports
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Attract sponsors who value social impact
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Stand out in recruiting and post-career opportunities
HERE'S HOW WE CAN HELP
Our Services
Built For Impact. Backed by Strategy.
At First Team Impact, we help student-athletes use their platform to do more—with tailored support whether you’re launching your own foundation, fundraising for a cause, or getting matched with nonprofits looking for athlete partners.
BUILD A LEGACY LIKE THE PROS
Launch Your
Foundation
We handle IRS setup, branding, governance, and fundraising so you can focus on impact.
Legal Setup
Board Formation
Fundraising Strategy
AMPLIFY YOUR IMPACT - FAST.
Fundraise For
A Cause
We match you with nonprofits and provide tools for campaigns, merch, and storytelling.
Cause-matching
Co-branded Campaigns
Donor Engagement
GET PAID TO MAKE A DIFFERENCE
Nonprofit
Partnerships
Access vetted, mission-aligned organizations seeking athlete partners for paid collaborations.
Paid opportunities
Campaign ambassadorship
Compliance
Legacy Doesn't Wait.
It Starts Now.
Whether you’re leading the league or just finding your voice,
your platform can spark change now, not someday.
The Next
Generation
of Heroes
Starts Here
The names you know—once stood where you stand now.
NOW IT'S
YOUR TURN
Your platform is your power.
Your impact is your legacy.
Let’s build it together.
NOW IT'S
YOUR TURN
Why Partner With Us
Vicki
Johnson
Carol
Wick
At First Team Impact, we help student-athletes turn values into action—building purpose-driven legacies that attract sponsors, inspire communities, and create lasting change.
Our co-founders bring decades of experience across philanthropy, brand and sports sponsorships, and strategic communications, offering the credibility and guidance to turn good intentions into real impact.
Power Change
Through Partnership
When elite athletes and purpose-driven brands unite, they create foundations that transform communities.
Take the first step in making an impact.